To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create customer value and engagement ISBN-10 0133795020 | ISBN-13 9780133795028įor Principles of Marketing courses that require a comprehensive text Read online ebook Principles of Marketing by Philip Kotler for free.ĮBook Principles of Marketing PDF/ePub/Kindle Download now Principles of Marketing book PDF/ePub/Kindle/Audiobook for free.
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